I was incredibly fortunate to work with the LBD creative team on this project from start to finish. We created a massive amount of content with a keen focus on RZA’s connection to Cadillac. This BTS short film was shot on iPhone and various filmic formats to help further build RZA’s connection and story with the campaign.
We also delivered a plethora of digital stills (some below) and RZACTIONS where RZA walks and talks his way around the new Escalade (Click here to watch those).
Client: Cadillac Agency Producer: Susan Rabaut Creative Directors: Scott Durday, Justin Jamison, Nico Poalillo Production Company: Los York Editor: Thomas Macvicar