NEW STANDARD - “Farm to Flower”


I had the pleasure of creative directing a wide variety of content for New Standard Cannabis. Our creative ranged from an OOH collab with Forbes, hundreds of evergreen stills, 60+ motion cut downs, and a stunning full length anthem film.

Client: New Standard Cannabis
Agency: Verde Marketing Inc.

Director: Nico Poalillo
Art Director: Ryann Kearney
Producer: Emily Nichols
DP: Jeff Sukes
1st AC: Tyler Holman

Gaffer: Dave St. George

Still Photography: Zazu Co
Drone: Jon Humphrey
PA: Natali Poalillo
Post Studio: Hiatus Post
Senior Editor: Shane Patrick Ford
Post Producer: Laura Hochthanner
Music Composition: David Chapdelaine
Colorist: Fergus Rotherham